Hi, I'm Ichwan!

I am a lifelong learner. Technology gives me opportunities to always learn and stay curious, especially in the digital transformation and e-commerce landscape. A web developer at heart, I had some work transitions into technical analyst and project management area where I dabbled in pivot tables and VLOOKUP, too.

Thanks for visiting and feel free to ping me out or simply drop some comments on my blog. Cheers!

About Me

I was born and grew up in Jakarta (made in Indonesia) before moved to Hong Kong in 2011. Since then, I have been working on Direct-To-Consumer and digital transformation projects in between technology and project management while measuring data insight for business decision-making process.

To me, it's important to keep learning in order to grow both personally and professionally. Therefore, apart from reading system design articles, I am up-skilling my Javascript coding skills and brushing up my Chinese language as well.

Beyond the work, I am an avid football fan who also enjoy to watch badminton, MMA, and F1 during weekends. While at the end of the day, I am simply a proud father and a lucky husband who is keen to cook simple dishes at home.

I typically work with


Salesforce Commerce Cloud (SFCC)


React (Next JS)

Node JS (Nest JS)


Tailwind CSS

Material UI


while keep exploring about

Order Management System

Cloud DevOps

Headless Commerce


Data Analytics




Chinese HSK